But it's also the same trick Microsoft used to use with 'embrace, extend, extinguish' except now it's more like 'embrace, extend, entertain'. Google owns basically the ONLY web rendering engine, which runs underneath every browser other than Firefox, and they've got Firefox hitched up so tightly to the back of it for fear of losing what's left of its market share to all its competition, they're becoming indistinguishable, and people celebrate it as 'standardization', which in a sense it is. It's just an 'extension', it's just included for 'convenience', you don't HAVE to use it! They've spent the last years and decades tucking them away in every inconspicuous corner of software, in every protocol, in every API, and we've become completely desensitized to it. It's amazing how much of the modern computing environment relies on magic binary blobs and proprietary black boxes that give big tech de-facto veto power over what you want to do. You cannot do this in an easy, high quality way because it would be puncturing a hole in the 'trusted path' that video DRM relies on.